An LA Publicist On Broken iPads (aka Magazines)

To all you parents with little ones out there- This LA Publicist recently came across a study conducted by AVG Security revealing that children today, especially toddlers, are more inclined to navigate a mouse and comprehensively operate a smart phone or tablet before tying their own shoe laces or learning how to ride a bike. While I recognize the very trials and tribulations once faced in taking on such challenges (hence the reason stilettos and boots are staple pieces in my wardrobe- but that’s besides the point), it is no question that this study will generate quite a few ‘gasps’ and puzzled looks from the audience, or will it?  It is clear today that the littlest ones in our society today are surpassing us with their online knowledge and proficiency which begs the question: if this is the digital age, what’s next?

Please check out this adorable sticky-fingered tot who thinks that a magazine is a broken iPad. This modern little techie has no patients for our ancient magazines and therefore making it abundantly clear that in her eyes, a magazine is an iPad that doesn’t work. While this LA Publicist will always love flipping through magazines, I can only wonder what the future will bring…or what they will come up with next!

x Jenne

An LA Publicist’s Journey With Google Maps

Everyday seems to be different at our LA public relations agency, and that is one of the many great reasons why I love working in public relations. As the PR Assistant, my to do list is never the same and I definitely don’t mind it!

Today I went on a journey to pick-up the summer issue of Martha Stewart Weddings (I add journey because it was around 4:30 pm in LA- traffic time). My destination was to a magazine stand I have never been to so of course I tried out Google Maps on my smartphone. With that in mind, I came across an article on how Google Maps is now on 200 million mobile devices. Wow! My phone app did get me to the right place, so next time I am on a mission I’ll be sure to map it out

xo Racine

March Madness

While I am also interested in the more well-known March Madness (i.e. college basketball), the March Madness I am referring to is the constant chaos that we at our LA public relations agency are continuing to enjoy as far as press booking, event planning, etc. Being that this “madness” tends to leave us a bit at a loss for words (and brain cells) towards the end of the day and even more so at the end of the week, I thought I would post some of the recent March press that you can see our clients in including the new issue of Lucky Kids (Olive Juice and Bambeeno Cashmere on the same page!) and Bride & Bloom (Papeterie). Happy St. Patrick’s Day


x Monica

Hump Day Press!

Its Wednesday, the middle of the week, so why not share some press? Afterall, press is pr agency currency Below are just a couple of the press hits that have come out this week – Papeterie in 944, Rhythm Superfoods in the Dallas Morning News and Olive Juice in Kiki Magazine.

Happy Hump Day from your favorite LA Public Relations agency!!

x Monica

New York Fashion Week via Twitter

While I would give any of my limbs to be able to attend New York Fashion Week, the fact of the matter is that I working at a pr agency you are pretty much busy all the time. The media never stops, and as much as I can daydream about sitting next to Anna, Tavi, and Rumi, I truly love my clients and can NEVER imagine an entire week away from them. While this reality leaves me in the company of the millions of others who are unable to attend NYFW, I can get a little closer to every strut down the runway, every graceful flow of chiffon, and the 100′s of pounds of fur thanks to the wonders of the internet.

Aside from the holy grail of websites when it comes to fashion (THEE style.com), there are today, more than ever, so many different places to get NYFW news on a constantly updated basis. With the many choices out there my favorite place to get up to the minute news and photos has to be (of course) Twitter. At this point, who DOESN’T have a Twitter account? Every big fashion magazine from Harper’s Bazaar to Vogue has someone somewhere tweeting, and this week, you better believe that “somewhere” is the runway at Lincoln Center.

My favorite newbie Twitter account just in time for NYFW has to be the Conde Nast Fashion (@CNFashion) account. A hub of tweets from the fashion and beauty editors of all Conde Nast publications, this account is a NYFW goldmine.

While I am sad to say that I am not one of those privileged few who gets to attend every show and every party, and that I will not end up snapped by Tommy Ton or The Sartorialist, I remain content sitting here at my desk at my LA Public Relations firm (where the weather does not dip below 48 in February), knowing that if I want the latest from the runway in New York, I can simply go to today’s newest source of news – Twitter.

x Monica

The Sexiest Man Alive? Or the Best Publicist Alive?

Yesterday, People Magazine announced that their annual “Sexiest Man Alive” honors would go to actor Ryan Reynolds. Now, Reynolds is certainly sexy, but the first thought I had was “Wow, he has a great PR agency.”

Working in PR makes you think about media differently. As mentioned, Reynolds is a fine physical specimen, but he also has a huge, hype-y moving coming out soon — The Green Lantern, set to debut in early 2011.  I can imagine that some savvy LA publicist was working the phones day and night to make sure that Ryan was in the running for the Sexiest Man honors in order to best position him as not only physically attractive, but a bankable-enough star to carry a huge movie like The Green Lantern. Past Sexiest Men Alive include such luminaries as George Clooney, Johnny Depp, Harrison Ford, Tom Cruise, Jude Law and even Sir Sean Connery. When reviewing the list, there’s not a single low-budget TV star – they are all MAJOR movie stars. By including Reynolds on this list, he becomes more valuable an asset to his new movie and the studio producing it – “Look what a big star our leading man is!”

I’m not sure if it was the work of the studio or his personal publicist, but I would imagine that both have a vested interest in seeing their star on the cover of a major weekly publication, wearing the mantle of “The Sexiest Man Alive”.

And for the record, my vote would have gone to Jon Hamm

–Alison