Archive for December, 2010

We love Alexandra St Clair, and so does Lipstick Diaries!

The charm bracelet fad is quickly gaining steam and everyone is RAGING about the latest pieces from Alexandra St Clair.
Check out these gorgeous pieces featured on the popular blog The Lipstick Diaries .


Mobile PR

As a publicist, there is not one second of your day when you are not connected to the news, your clients, or the media. Our job is to always be a mobile source of information to best serve our clients and see where they fit into the continuous stream of news. The reason I bring this up is because for the last few days Sabina and I have been in Austin, Texas, conducting meetings with our clients based here and planning for 2011. While some may think that being in a different city, in a different state, out of the office, may lead to a disconnectedness with our work and clients, they would be wrong. In addition to the obvious BlackBerry and iPhone (which are hooked up to our e-mail and the internet) we have also set up a miniature satellite office in my hotel room, complete with laptops and iPad’s, and have carried on with the usual pitching, conference calls, interviews, etc. Today there is no reason to be disconnected and the fact that I am typing away on my laptop from a hotel room desk while Sabina is sitting on the bed, iPad in hand and currently on the phone is a testament to the fact that public relations is part of a non-stop work cycle… or at least it should be.

x Monica

More Holiday Goodies–TITAN Luggage in Sheridan Road Magazine

As the weather gets colder and families are traveling to see loved ones. As we all know, luggage can get man-handled so you need a set of luggage that’s durable and of course, stylish. :-)

Check out TITAN Luggage featured in the Winter 2010 issue of Sheridan Road Magazine, which highlights the X2 Flash.


Is all press good press? Digitally Dead World AIDS Day campaign

As a publicist, I like to pay attention to how other brands, organizations and causes promote themselves and raise awareness. One recent campaign piqued my interest: Keep a Child Alive‘s Digital Death initiative.

On December 1, World AIDS Day, several popular celebrities (Lady Gaga, Kim Kardashian, Alicia Keys and Ryan Seacrest among them) declared themselves “Digitally Dead” – meaning no Facebook, no Twitter, no blogging – no digital communication of any sort for the participating celebs. In order to “bring them back to life”, fans were encouraged to text their support and a donation to a special phone number. When the donations reached $1 million, the celebs would be allowed to resume their regularly scheduled social media use (which for some of them, like Kardashian, is incredibly lucrative, but that’s another blog entry for another time).

Today, December 6, Keep a Child Alive reached their goal, which is wonderful by any definition. However, the campaign has gotten tongues wagging in the press, decrying how LONG it took for supporters to raise $1 million.

Does this make the Digital Death campaign successful or not? Obviously, the end goal was achieved – a worthy organization received a chunk of cash, which is always nice. However, I think some of the celebs and organizers thought that the world simply couldn’t live without star-powered Tweets for more than a few moments and that they would achieve their monetary goal far more quickly than they did, which has been cause for discussion in the press. However, regardless of how “long” it took (5 days really isn’t that long to raise a cool million), the organization got its donation and the whole project got a LOT of attention.

And as the old adage goes, isn’t all press good press? In a PR agency, that’s something to think about.


There’s No “I” in Konnect

This may be a slightly sappy entry, but today on Konnect Daily I would like to discuss the benefits of teamwork at a PR agency.

We talk a lot in our office, and we’re all within earshot of each other, which lends itself to quick spelling checks, brainstorming, bouncing ideas off one another, etc. Sometimes, like today, we are able to work together in order to maximize media placements. I was working on a giveaway with a major publication with for one of my clients, and it was such a great opportunity that I submitted a couple of our other clients, including one of Monica’s, and now we’ve got two Konnect clients set up to participate.

In turn, Monica was working on a query with a business publication for one of HER clients, and she found it would be appropriate for one of mine, so she submitted them as well.

So, in the spirit of the holiday season, it’s nice that instead of fighting each other tooth and nail or hoarding information for our own personal gain, that we are able to work together to be the best agency we can be for all of our clients.

And Happy Hanukkah :)


Covet: Beehive Kitchenware Co.

The holidays are a time to tap into your loved ones hobbies and interest and really get them something that special and catered just to them.

For the foodie in your life, check out TWO of Beehive Kitchenware Co.’s items in the December issue of Yum Magazine.
The Bird Cheese Markers and the Bird Measuring Spoons are two of the most popular items and a must-have for the Chef of the family.

We know it’s a great idea; you can thank us later.


USA Today…. Today

There are some days when I wake up, sleepily open my eyes, look at my inbox via my BlackBerry (which is never more than 1 ft away from me) and the following occurs – my heart skips a beat, my eyes slightly gorge out of my head, and I just know it is going to be an amazing day. Today was one of those days. This morning when I woke up I had a treasure in my inbox. Aside from the many Google Alerts, follow up e-mail replies and spam about winning the lottery (which all come with being a publicist), today I had the pleasure of receiving one of those e-mails that all publicists dream to wake up to. Today, a piece that I had been pitching for a while now for my client Olive Juice, finally showed up as part of the “Fashion Forward” column on USA Today online. While this may not be a big deal to some, for me, this is what keeps me in love with public relations and working hard everyday. The pleasure and satisfaction of seeing your hard work in researching the best people and places to pitch, and seeing that they agree that what you are pitching them is perfect for the same thing, is beyond gratifying. To me, this is the ultimate proof that hard work, and more than that, efficient work, truly does pay off. With that said, you can view this USA Today article online, and can also check it out in the below clip. Happy Wednesday!

x Monica

Let the holiday frenzy begin with a little sparkle

It’s officially December and that means everyone is breaking out their wish lists and getting the best of the best this year.
Moms everywhere are looking to their favorite publications to see what are some of the latest items.

In light of this, check out the holiday gift guide from Working Mother magazine, that features Stephen Estelle’s Granada Earrings as a must-have.


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